Design Research Coaching and CritiqueA big part of being a leader on UX research teams is to coach non-designers to become experts in talking to customers. It comes more naturally for some than others, but if they're willing to practice and accept critique, everyone is coachable. One of my favorite things to do is listen to an early recording of someone leading an interview, and then listen to another recording after they have honed their facilitation skills and see the smiles on their face when they realize how much they have improved.
Here are a few direct quotes from people I have coached and mentored over the years: Find people who WANT to talk to customers and empower themLeading by exampleIs there anything that you have learned from listening to me or others conduct interviews that you emulate in your own interviews?
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